The medium has betrayed the message

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Marshall McLuhan with mirrorWith February being designated Lesbian Gay Bisexual Transgender (LGBT) month our team has been asked to undertake an hours’ worth of continuing professional development (CPD) by engaging in some online learning. I did mine last week, which should give you some indication of the time pressures where I work.  I am now the proud bearer of the Empower: Sexuality & Gender Identity in Education, Learning & Training certificate issued by Pinnacle Training Solutions Ltd.

What does this have to do with this blog I hear you ask? Well it’s not the subject that matters for the purpose of this article. Although a colleague did point out that every day should be LGBT day rather than just February. It’s the online training aspect that struck me strongly enough to put keyboard to screen. More


The Field of Dreams

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field of dreams poster

Remember that old Kevin Costner movie? Y’know, the one where he builds a baseball diamond in the middle of Iowa and a famous baseball team show up. Doubters were told,  “If you build it, he will come.”

It feels as if digital by default is driving thousands of build it and they’ll come websites all over the country at the moment. Everyone I talk to of late are re-evaluating their digital strategy, their digital operations plan, their digital customer journey and their pathways to digital inclusion. Literally hundreds of thousands of pounds being spent by organisations both public and third sector now. Goodness knows how high that figure will go as the digital by default deadline draws nearer.

We are working hard to make our website the most understandable and user friendly website, accessible in every way. So simple that a ………. could use it.

With between 8 and 16 million citizens unable to use the internet (depending who you read) and a Venn diagram sweet spot of those citizens having literacy and numeracy difficulties as a major contributing factor to digital illiteracy then I seriously wonder if the target users of this huge fiscal, intellectual and emotional input will come when it is built. Will the people who need to find the field let alone play baseball?

Time will tell. In the meantime stand by for more concerned citizens reeking of fear, uncertainty and doubt.

The wood for the trees


At the moment I seem to be engaged is several digital inclusion initiatives and strategies. Some practical and some still at the vision stage. Being an operations kind of person at heart this period of my digital inclusion journey is incredibly frustrating. The issue is clear. Anything between 8 and 16 million people (depending what figures one reads – source and people in the UK are deemed to be digitally excluded. Either way its a lot of people. More

DI & 1

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And then there was the BBC Micro ~ set to change the world, or at least the UK. It did.

By 1985 a million and a half of them had been sold with 85% of schools having a “Beeb” as their learning computer. More