This is for everyone imageAfter looking through a report called:

This is for everyone” – The Case for Universal Digitisation
(Booz & Co, Nov 2012)

I was particularly struck by a paragraph hidden away on page 20:

Unlocking the benefits for individuals
The Internet can be a leveler in a socially divided world; it can mean the difference between work and unemployment, inclusion and exclusion, and happiness and depression. We therefore argue that more needs to be done to increase Internet usage than just offering higher speeds and lower costs. Unless the people who are not connected today are aware of the benefits of being online, unlocking the full digital potential of the Internet will remain a dream. More